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Bitter cold heralds need for warmth and food

Thursday, 4th June 2015  I  For immediate release

With the first big cold front of the year hitting South Africa this week, The Salvation Army has been gearing up its efforts to assist the homeless and those least able to cope with the bitter winter chill.

Major Carin Holmes, PR Secretary of The Salvation Army Southern Africa territory, says: “Winter is always a difficult time for the homeless. But this year, the economy pinch is making life tough for even more people, especially the unemployed and the poor.

“We are therefore seeing a greater call on our resources than ever before,” she added. The Salvation Army assists people by providing shelter, food, clothing and blankets to help them through the cold winter months.

“Although we are well set-up to help people, we are always in need of resources to do so. We therefore appeal to the public to open their hearts and wallets to help us help others,” Major Holmes said.

“Giving help can be as simple and easy as sending an SMS message to our Helpline, 42290, with the word “Winterhelp” in the SMS. The cost of the SMS is only R30, the vast majority of which we receive and which goes towards assisting the needy.”

Alternatively, members of the public can make direct contributions into the bank account of The Salvation Army. Details are:
Bank: First National Bank
Branch: Braamfontein
Branch code: 251905
Account name: Salvation Army Red Shield Appeal
Account number: 50540087604
Reference: Please give your name and “Winterhelp” as a reference.

Companies wishing to contribute in kind are asked to contact Major Holmes on 011-718-6745, or on 082-994-4351.

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love for God, and its mission is to preach the gospel of Jesus Christ and meet human needs without discrimination.
The Southern Africa Territory of The Salvation Army encompasses four countries – South Africa, Namibia, Lesotho and Swaziland – and the island of St Helena. Its officers, soldiers and full-time employees provide their spiritual and community services through approximately 230 corps (churches), societies and outposts, as well as through schools, hospitals, institutions for children, street children, the elderly, men and abused women, and daycare, goodwill, rehabilitation and social centres.


Media Contact: Ruth Coggin
Tel: 011-487-0026
Cell: 082-903-5819
Click here to e-mail Ruth
Client Contact: Major Carin Holmes
Public Relations Secretary
Tel: 011-718-6745
Cell: 082-994-4351
Click here to e-mail Carin